![]() The beverage treatment did not significantly affect power ( F = 3.84, p =. Sprint times were recorded with an automatic electronic timer. The Running Based Anaerobic Sprint Test, consisting of six 35-m sprints with 10 s of rest between sprints, was used to assess anaerobic power. Twenty football players (age 19.7 ± 1.8 yr, height 184.9 ± 5.3 cm, weight 100.3 ± 21.7 kg) participated in a double-blind, randomized crossover study in which they received the energy drink or an isoenergetic, isovolumetric, noncaffeinated placebo in 2 trials separated by 7 days. The purpose of this research was to investigate the acute effects of a low-calorie caffeine-taurine energy drink (AdvoCare Spark) on repeated sprint performance and anaerobic power in National Collegiate Athletic Association Division I football players. It does not store any personal data.Consumption of energy drinks is common among athletes however, there is a lack of research on the efficacy of these beverages for short-duration, intense exercise. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]() On the heels of this news, mainstream media and influencers created significant buzz about this overlooked energy source on social channels.Īs the report notes, companies utilizing taurine in their products would be wise to target younger women in their campaigns, given their combined interest in energy drink consumption and anti-aging products. A new study published in Science Magazine, however, cast new light on the anti-aging properties of this essential amino acid, noting that taurine deficiency drives aging in animals. ![]() This indicates that millennials are on the lookout for quick, effective energy boosts that can be easily integrated into their busy lives,” noted the Brightfield team.Ī longtime ingredient in energy drink formulations, taurine is used for its role in energy production and its purported calming effect despite the extra pep. “The B12 trend finds its stronghold among millennials, with a 38% growth rate. While B12 shots have been around for some time, their accessibility and popularity have skyrocketed recently, hinting at its widespread acceptance. Social media is also awash with influencers and health enthusiasts discussing the benefits of products containing B12, an essential vitamin that helps convert protein and fat into energy (among other benefits). “Their affinity for the product is reshaping the energy market.” Boosting B12 “Gen Z has an incredible 37% growth rate in matcha discussions,” noted the Brightfield team in the report. The DIY trend is also strong, with home-based matcha recipes flooding platforms like Pinterest. Once a niche product, matcha is now a mainstream favorite.Īccording to Brightfield Group Wellness Social Listening, this rise in popularity has been evident in social media spikes during April and consistent chatter throughout the summer. Matcha teas and powders come from the same plant as green tea but contain more antioxidants and caffeine. While traditional coffee varieties lead product consumption, interest in alternative energy sources is surging. The top reason users say they purchase energy drinks in addition to coffee/tea is, “I am on the go.” Within that group, 53% have two or more children, 52% are women, and 7% live in a city. This persistent demand, coupled with a broader exploration of ingredients, is transforming the energy drink landscape.įorty-one percent of American consumers are in the energy need state, according to a new report by Brightfield Group. ![]() Across the U.S., consumers continue to seek out energy-boosting beverages. ![]()
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